Backstory:

Sulema created her own website using Canva. Was it bad?... Not exactly. It wasn't very aligned with her actual design aesthetic or how she wanted to present herself to clients. It also looked really bad on mobile devices. Most visitors to your website are on their phones. The site needed a complete overhaul. She's worked on high profile projects, her website should reflect that.

The original website was simply a contact form with a few images. I upgraded the site to also include a portfolio and photo gallery for some feature projects that really showcased her expertise while giving clients an idea of what it looks like to work with her. I gave it a much cleaner aesthetic and layout as well as a mobile optimized design. Instead of being embarrassed to send clients to her website she can feel proud that her new site reflects her professionalism. 

Before: Computer View

Mobile View:

After:

Responsive Mobile View:

Webbs wanted to become a serious competitor for brands like Crumble and Great American. One major issue was their logo and branding didn't feel like it really matched their target audience. The goal was to feel warm and inviting while still feeling polished and more premium.

While designing they realized the needed a new brochure created to reflect their new pricing and branding.

Before:

After:

Lawncare Service Booking Site

Backstory: 

Marcus was getting by with a logo thrown together by his cousin. It got the job done for the past 3 years and allowed him to start building his client base. But now he’s wanting to bid for commercial clients and his current logo just wasn't cutting it…

He wants his branding to look professional and established for this next phase in business. And he needs a website that will start allowing him to book commercial contracts more frequently.

It's time for an upgrade so that his branding and website match the level of clientele he's seeking to work with.

 

Branding:

I generally present 3-4 initial concepts for branding. This helps to drive the design direction to make sure that I really get to the essence of the design and create something that feels like "you". In this case the client was very happy during that first round. If there were design notes we would have done up to 2 more rounds of concepts to make sure we were on the same page.

 

Website Design

After branding is clarified I move on to the website design. Marcus wanted something that was professional,  clean and easy to navigate. This website features 4 main pages as shown in the navigation. There was also an add-on for local SEO. I built out 5 additional pages, a specific page dedicated to each city that they service to ensure they are more easily found by potential local clients.

Custom Website With Ecommerce Functionality