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Sarah Wilson ✦ consulting

Branding + Website package

Updated on
Branding + Website Redesign

Lawncare Service Booking Site

Backstory: 

Marcus was getting by with a logo thrown together by his cousin. It got the job done for the past 3 years and allowed him to start building his client base. But now he’s wanting to bid for commercial clients and his current logo just wasn't cutting it…

He wants his branding to look professional and established for this next phase in business. And he needs a website that will start allowing him to book commercial contracts more frequently.

It's time for an upgrade so that his branding and website match the level of clientele he's seeking to work with.

 

Branding:

I generally present 3-4 initial concepts for branding. This helps to drive the design direction to make sure that I really get to the essence of the design and create something that feels like "you". In this case the client was very happy during that first round. If there were design notes we would have done up to 2 more rounds of concepts to make sure we were on the same page.

The client's initial logo design
Client did not have a brand system in place, only an ai generated logo created by their younger cousin.
I present 3-4 design concepts
During these revision rounds we narrow down the design to something that feels intentional and aligned with the business owner's vision.
We have a winner!
Client loved the design so we moved forward with crafting a system around it. Color palette, different variations, font selection, and of course a brand guide.

 

Website Design

After branding is clarified I move on to the website design. Marcus wanted something that was professional,  clean and easy to navigate. This website features 4 main pages as shown in the navigation. There was also an add-on for local SEO. I built out 5 additional pages, a specific page dedicated to each city that they service to ensure they are more easily found by potential local clients.

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